Thursday, November 8, 2007
Logos in the 21st Century.
From virtually the beginning of logos--when colophons were created in pre-literate times, logos have been sacrosanct. You didn't screw with them. They were emblems of a brand and a company and like the Star of David or the Cross, they were Holy, at least to the Gods of Commerce.
In the consumer-controlled era--the age we live in now--logos are more extemporaneous, mutable. I'm thinking of what Google and Yahoo do on special days, replace O's with pumpkins, or whatever. Or MasterCard morphing its red and yellow orbs from, say, baseballs into their logo.
For once, no judgment from me. Just an observation.
Posted by George Tannenbaum at 7:02 AM